Our goal was to design an engaging pre-order experience to explain the new and unfamiliar concept of an "all-in-one card" without overwhelming people with too much information.
Rather than settling for a traditional long-form landing page, we explored the use of animation to show what the Coin card does and how it would function in everyday situations. The outcome is an interaction-rich landing page that illustrates the primary features through a series of playful scrolling animations.
The animations were designed to feel relatable to anyone who’s used a credit card before, while also explaining how the Coin card works with very little text content needed. This makes browsing the website a unique, highly interactive, and visually enjoyable experience.
Friendly photography set the tone for the site by placing the Coin card among recognizable items people might carry with them on a normal day. Showing it in context with other familiar items provides a glimpse of how the card would fit into people's daily lives.
Following the theme of Coin itself, the checkout modal was inspired by the design of a credit card. The form is straightforward and as simple as possible to increase conversion and prevent user drop-off.
The page achieved its goal by helping Coin reach $50,000 in orders just 40 minutes after launch.
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