Online insurance quote forms are typically long, complicated, and ugly. Due of the amount of information required for accurate estimates, it’s likely that a user’s attention would need to be captured for upwards of five minutes—quite the challenge in a world of instant gratification.
CoverHound's real-time quotes allow us to give immediate feedback to users on how their entries are affecting their estimate. By displaying discounts as they're unlocked, users are encouraged to keep entering data to improve their rate.
Once the questionnaire is completed, the comparison screen gives users a simple breakdown of the best policies for their needs. We organized these into four easily understood coverage buckets to avoid overwhelming the user with too many options.
Insurance policies typically have a myriad of payment options, which can be confusing to the untrained eye. We designed the purchase screen to outline these options clearly, along with a breakdown of future payments, so it’s clear for the customer to see how much they’ll pay and when.
The latest redesign of the product flow led to a significant increase in conversion and helped CoverHound secure a partnership with Google.
Octopus efficiently produces top quality web design work. They are reliable, consistent, and dynamic with an organic understanding of the cohesion between design and brand. In addition they have a strong understanding of fundamentals of search engine optimization and conversion optimization.
Rory Joyce, Chief Product Officer
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